BUSI 251 Online Orientation-Click Here to Learn How to Login to your Blackboard Course!
BUSI 251 3.0 units
Marketing Fall 2013
Section # 52615 Hybrid.
All coursework is done online. Optional face-to-face meetings will be scheduled on Wednesdays froom 1:30 - 3:30 p.m. in Room 1432 on campus. Dates to be announced soon!
Textbook ISBN: 780133033113
Marketing, 11 ed., by Kotler/Armstrong with MyLab
Course Description: Analysis of the social and economic implications of marketing inbusiness environment. Emphasis on marketing structure and behavior, marketing institutions, channels of distribution, and the ingredients that affect the market mix (product, place, price and promotion.
BUSI 251 Course Syllabus Fall 13
BUSI 251 Course Recap Sheet Fall 13
BUSI 251- How to Setup MyMarketingLab in Blackboard